Tealium Pixel Container Tag

In most cases where the Pixel Container tag might be used, the Tealium Generic Tag is a better choice that offers more options. The Pixel Container is best used when adding multiple simple tags that use the same load rule.

Tag types

This tag supports two formats: image and iframe. Determining the correct format is essential for proper configuration. Use the following guidelines to identify which type you are working with. If the code for the tag matches one of the patterns below, select the corresponding tag type during setup.

Image

Image tag code snippets usually contain one of the following:

• new Image()
• <img src="https://
• document.write("<img src=" ... ">");

Iframe

Iframe tag code snippets usually contain one of the following:

• document.createElement('iframe')
• <iframe src="https://
• document.write("<iframe src=" ... "></iframe");

Tag configuration

First, go to the Tag Marketplace and add the Tealium Pixel Container to your profile.

After adding the tag, configure the following settings:

• Title: The default is Tealium Pixel (or Iframe) Container. You may replace it with a custom name of choice.
• Type: Select the type of tag.
• Auto Cache Bust: When enabled, the parameter _rnd is be appended to each pixel URL with a randomly generated value.
• Cache Bust Name: Optional. Specify a custom name for the cache bust parameter.
• Pixel 1-8: The URL of each pixel to load. Ensure that each URL begins with http://, https://, or //.
• Pixel 1-8 Title: Provide a title for each pixel.

Dynamic value substitution

This tag supports dynamic value substitution, which lets you reference data layer variables directly in the Pixel 1-8 configuration fields. This provides the flexibility to create dynamic tag URLs based on your data layer. To use a data layer variable in a pixel URL, reference the variable name by surrounding it with @@. For example, to insert a data layer variable named account_id into the path of the URL, enter a value like this: //example.com/path/@@account_id@@/i.gif

Each type of data layer variable can be substituted using the following prefixes:

• Universal Data Object:@@variable@@
• JavaScript Page Variable: @@js\_page.variable@@
• Meta Tag: @@meta.variable@@
• Querystring Parameter: @@qp.variable@@
• Cookie Value: @@cp.variable@@

Load rules

Load rules determine when and where to load an instance of this tag on your site.

Data mappings

This tag does not support data mappings. All parameters must be set in the URL of the pixel.